Tools to create your dream conference

Maximum Impact: Websites that Deliver Results

�The greatest problem in communication
is the illusion that it has been accomplished.�

- George Bernard Shaw

On a scale of 1-10 how would you rate your conference website? Think about it - the entire world has access to your site 24-7 and will make decisions on the basis of what they see. Does your website accurately reflect your conference or organization? What can you do to improve?We created the International Conference About Nothing 2010 website as a model of best practice in website design for successful events. Visit the ICAN2010 site if you want a giggle, or if you want some inspiration for your conference website. The following pointers will help you when you design your site:

  • Include a clear call to action (�register online here�)
  • Clearly communicate the conference goals and themes
  • Use simple navigation targeted to your audience (attendees, speakers and exhibitors)
  • Provide testimonials from previous attendees that convey the benefits of attending
  • Use an eye-catching design that communicates your conference message
  • Use side-bar graphics to grab attention

7 Critical Questions for a Successful Conference Website

Click here to download your copy of 7 Critical Questions that will help you improve your conference website:

  1. Who is your audience? The visitors to your website are the attendees, sponsors, exhibitors and speakers that you want to attract to your event. Make sure that it is easy for your visitors to find the information they need and that you use graphics, colours and pictures that appeal to that group.
  2. What is your message? Why will people attend your event? You must answer the question �What�s in it for me?� Make sure you include reasons to attend, speak, exhibit or sponsor on the site. Testimonials and pictures will help you to project your message.
  3. What action do you want people to take? Your call to action is critical. If you want people to register, make sure that you have a clear �register here� button and that your site is designed to funnel people towards the registration information.
  4. How can your website help reduce costs? Services such as online registration and call for papers will help you reduce costs, save staff time and provide a better experience for delegates.
  5. How can your website add value and improve revenue? Are there add-on services you could be offering? For example, web-casts, a searchable program, delegate itinerary or an online directory of attendees can all improve the attendee experience.
  6. How will you keep the website up-to-date? Up-to-date content keeps your audience coming back for more. Web content management systems provide you with the tools to keep your site up-to-date yourself, without being beholden to a �webmaster�.
  7. What kinds of external expertise do you need? Who do you need to hire to help you make your website the best it can be? Look for a group that can offer you creativity, technical know-how and who will help you fulfill your conference objectives. We want to Help. Contact us for a free consultation.

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